Minutes of the Spring Meeting
of the Heartland Chapter of American Society for Indexing
April 11, 2015
Marilyn Augst, Margaret Hentz, Peter Hentz, Sue Klefstad, Deborah Petersen, Mary Peterson, Carol Reed, Kay Reglein, Cathy Seckman, Devon Thomas, Larry White
Larry White of Larry White & Associates spoke about running a successful small business. Factors included measuring performance and revenue, tracking leads and customer, expansion planning and cost containment, and strategies for enhancing profit.
Sue Klefstad gave a quick introduction to embedded Word indexing, using the tool WordEmbed.
The minutes from the October 4 meeting were approved as written.
Mary Peterson said the chapter has $3043.48 in its account. Revenue has been fairly static because of the canceled meeting in Fall 2014.
The Spring newsletter will be published after the national conference in Seattle. Roseanne Biederman has volunteered to work on the newsletter.
Carol will check the Find an Indexer section and remove those listed who are no longer members of ASI. If people wish to be added to the section or to edit their entry, please contact Carol. Feedback, corrections, and ideas are all welcome. Cathy Seckman praised the content and look of both the website and the newsletter. Marilyn Augst asked if anyone is saving copies of the newsletter for the archive. There was discussion over who should be responsible for retaining copies, print and/or electronic, of the newsletter.
As reported earlier, the archives were significantly damaged by water. Marilyn and Kay Reglein have been working to see what can be saved, what must be re-created from members' files and what is unsalvageable. There was discussion about what the archive should include, such as newsletters and treasurer documents. Format was also discussed including the possibility of using DropBox or a similar service as a repository for electronic documents. The chapter also needs to consider a schedule and procedure for archiving materials.
Sue Klefstad and Cathy reported as the nominating committee. They did not get any volunteers for co-president. Many members have stopped or cut down on working and several cited health issues. Membership has declined in general. They also speculated that uncertainty about the job contributes to the lack of interest. The responsibility for programming is another issue. Cathy Seckman volunteered to help with programming.
Sue and Cathy also asked members about virtual meetings and coordinating with Chicago. Most were in favor of both, and said they would be willing to pay the same amount for a virtual meeting.
Mary Peterson volunteered to run for Co-President. Margaret Hentz volunteered to run for Treasurer.
Programming strategies – There was discussion about programming strategies and ideas. One suggestion was to bring in some bigger names for a bigger attendance. Virtual meetings were also discussed. While there is interest, there are still a lot of questions about the technical requirements, possible platforms, including Skype and webinars, and how to handle questions. Suggestions for programming topics included biographies, speeding up indexing, and embedded indexing.
Membership attrition – There is concern about falling membership. One suggestion was to reach out to new members and encourage their involvement with the Chapter. Cathy Seckman volunteered to be a contact for new members. It was suggested that the Chapter request an updated list of members 2 months before meeting and to reach out to members before. The chapter also needs to clarify that the Heartland email list is different than membership in ASI, or ASI-L or Index-L and members need to sign up for it if they want to receive emails.
Next Meeting – The next meeting will be in the Fall in Richmond at a date TBD.